Bonobos' CEO: Here's how Walmart has helped us. And how we've also stayed true to our brand - CNBC |
| Posted: 24 Sep 2019 12:04 PM PDT  A garment factory worker packing Bonobos brand shirts in a factory in Hanoi, Vietnam. Manan Vatsyayana | AFP | Getty Images Bonobos' CEO Micky Onvural says the men's clothing brand has learned a lot since it was acquired by Walmart for $310 million two years ago, but it's benefited from being able to maintain some space from the big-box retailer. "There are so many businesses that reach the scale that Bonobos had [in 2017] ... and flounder and die," she said Tuesday at CNBC's Evolve Conference in Chicago. "We had this strong brand growing really fast. And we needed to get to that inflection point. I think that's where Walmart has really helped us ... to continue to scale." Behind the scenes, there are other ways Walmart has helped. From shipping contracts to real estate deals, Bonobos has benefited from Walmart's experience. "What hasn't changed is we want to really protect our culture, our brand and the customer experience," she told the audience. In other words, customers shouldn't be able to notice many differences when they go in one of Bonobos' showrooms. Onvural said that when Bonobos was acquired, Walmart CEO Doug McMillon said he wanted to "hug [Bonobos] — but not too tight." McMillon didn't want to "strangle innovation" at Bonobos after the deal was done, Onvural said. "We've been very lucky ... [and] it doesn't look like [that's] going to change anytime soon." The brand did see some backlash when the deal was announced from shoppers who took to social media to vow they would no longer shop there. They were afraid it would lose its authenticity. Vox reported earlier this year that Bonobos was still unprofitable but that Walmart was planning to hold on to the brand after contemplating a sale. Onvural became Bonobos' CEO after co-founder Andy Dunn stepped down from the role last fall to head up Walmart's digital brands strategy. She was previously Bonobos' chief marketing officer. Onvural notably spearheaded a controversial ad campaign for Bonobos last year, called #EvolvetheDefinition, which aimed to redefine what masculinity means for men. She joked on Tuesday that she didn't tell Walmart about the ad before it was released. "Walmart was [ultimately] very supportive of it. ... But the important lesson for me was to tell people what you're doing." CNBC Evolve will return, this time to Los Angeles, on Nov. 19. Visit cnbcevents.com/evolve to apply to attend.  |
| 15 Retailers That Offer Student Discounts | BU Today - BU Today Posted: 24 Sep 2019 12:22 PM PDT Love to shop but have a limited budget? Not to worry. Many national and local retailers offer discounts to college students that can result in substantial savings. Simply show your Terrier ID card, and you can save as much as 15 percent on items from housewares to apparel. Check out our list of 15 stores that could save you money. Many have more have one spot in and around Boston. So before you head out to do fall shopping, check out our list. You'll be glad you did. 
Discount: 10 percent off with your .edu email address  This popular high-end furniture chain has a store in the heart of Fenway, conveniently close to campus. While the furniture may be out of most students' price range, you'll find bedding, rugs, kitchenware, pillows, and more for a dorm room or apartment. Discount: 15 percent off with student ID  GrubHub is the indispensable online food delivery company for those who prefer to order in from local restaurants rather than cook their own meals. Food is delivered right to your door. Among the local restaurants offering GrubHub delivery are T-Anthony's, Sweetgreen, and Zaftigs. Discount: 20 percent off orders of $10 or more  All you need to use this free app is a valid student email address. Unidays provides discount codes for various retailers, like Levi's, Asos, Express, Apple, Seamless, Hollister, and more. Most discounts are good for online shopping only. Sign up and check out a complete list of discounts here. Discount: Varies based on the item  Designed for college students, Amazon Prime Student is a six-month trial service that offers two-day free delivery on all Amazon orders, unlimited streaming of Prime movies and TV shows, 20 percent off preorder and new release video games, and exclusive deals on phone cases, snacks, apparel, personal care, and more. At the end of the six-month trial, students can enroll in Amazon Prime at half the usual cost. You'll need a valid student email address. Discount: The six-month trial period is free. Students are then eligible for half off regular Amazon Prime membership ($6.49 a month).  Apple provides discounts on numerous electronics, including $200 off on iPads and MacBooks, to students with a valid BU ID. You can also get discounts on Apple's popular music subscription (free for the first six months, and then half price, $4.99 per month). Discount: Discount depends on the product—see website for details,  One of the world's most-respected and widely read newspapers, the New York Times is indispensable reading, regardless of your major. It offers a great online student discount, making it easy to stay up-to-date on breaking news.
Discount: 15 percent off with student ID  Have a big event or a job interview and want to look your best? National salon chain Dry Bar is known for its blowouts (wash included). It also sells a range of popular hair-care products. View the "lookbook" here.
 Whether you're looking for a great pair of running shoes, sweatshirts, fleece tops, or running shorts and pants, Adidas has it all. This longtime favorite of athletes is renowned for its durable sportswear. Discount: 15 percent off and free shipping, online only 
Discount: 15 percent off online and in-store (20 percent during September only) 
Discount: 15 percent off online and in store  A self-described "preppy chain for the whole family," Vineyard Vines , offers a wide range of button-down shirts, polos, blazers, sweaters, pants, ties, and belts, as well as colorful shorts for men and blouses, skirts, and shorts for women. Discount: 15 percent off with student ID  Love to cook, but unsure of what to buy? Hello Fresh is for you. The online food delivery service provides ingredients and recipes for easy-to-make and nutritious meals. The service has four meal-plan options: meat and veggie, veggie, family friendly, and low calorie. You can choose how many people you want to feed and how many recipes/meals to order each week. Discount: 15 percent off every box subscription when you sign up as a new customer Explore Related Topics: |
| You are subscribed to email updates from "mens clothing" - Google News. To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States | |
0 Yorumlar