Last week, Adidas threw a party in Chicago on Thursday to unveil 23 year old Derrick Rose's new apparel line. SB Nation Chicago's. Rose was the man of the hour in an elaborate adidas production showcasing his new signature apparel line for his chief endorser.Derrick Rose wasn't only speaking candidly on-stage, he also hung on the walls, played on the television screens and was name-dropped in the accompanying hip-hop music blaring through the building.There's really no way of overstating just how big D.rose image was at an event like this. Adidas has a good one, and they know it. A video mashup of his commercials and top highlights played while a DJ spun cuts off "Cruel Summer" People drank complementary bottles of SmartWater as the speakers repeated "your chick, she's so thirsty". Derrick's brother Reggie and his mom Brenda were there also. Derrick has always spoke to the importance of those who raised and protected him, and would at this event, but his frantic travel and rehab schedule almost makes you wonder if this is what counts as a Rose family reunion this time of year. If so, at least they did it big.
Rose was joined on stage by two men, a designer who resembled Dr. Tobias Funke and the VP of adidas basketball who had the posture of man worth more money than everyone reading this story combined.
They lobbed softball questions at Derrick as he spoke about his new clothing line and not much else. I don't think the Bulls were mentioned more than once during the 40 minute event, though Rose did touch upon his rehab in Los Angeles. Spoiler alert: Derrick Rose says he's getting stronger everyday and just wants to win a championship. Front page stuff, right there.
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